Home » Finance Articles » Creative Alliance Wins National Bestway Advertising Account
Creative Alliance Wins National Bestway Advertising Account
Creative Alliance wins Bestway's business as agency of record for nation's largest independent rent to own company.
LOUISVILLE, KY, July 27, 2011 /Finance PR News/ -- Effective August 1, Louisville's Creative Alliance will serve as agency of record for Bestway Rent To Own, headquartered in Dallas, TX. Creative Alliance was selected from a group of six agencies invited to respond to a request for proposals.
"Said Bestway Chief Marketing Officer Kent Clark, "We are excited about retaining Creative Alliance for our advertising needs. The agency impressed us with their creative, and media capabilities and their client service. We look forward to the partnership as we continue to drive brand awareness and store traffic for the Bestway brand."
Creative Alliance previously developed a permanent in-store signage package for Bestway. As agency of record, Creative Alliance will provide strategic planning and creative development for in-store merchandising, direct mail, industry newsletters and digital, traditional and non-traditional media placement.
"I am so proud of our team and pleased with this tremendous opportunity," said Creative Alliance CEO Debbie Scoppechio. "It is always gratifying when our hard work and strategic problem solving position us to further our relationship with a client and we are thrilled to be continuing our work with Bestway."
Bestway has been active in the rental-purchase industry since 1987 and will celebrate its 25th anniversary in September.
With 90 stores located in Alabama, Arkansas, Indiana, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Texas, Bestway is currently the largest independent rent to own company in the United States.
Creative Alliance generates more than $180 million in capitalized billings annually and employs 137 advertising professionals.
About Creative Alliance
With nearly $180 million in annual billings, Creative Alliance is the state's largest advertising agency, providing marketing, advertising, promotion and public relations planning and services to a wide range of local, national and international clients for more than 20 years. Headquartered at 437 West Jefferson Street, Louisville, KY, Creative Alliance employees 137 advertising professionals and operates offices in both Louisville and Nashville. Key clients include Community Health System (CHS), KFC, Kentucky Humana Society, Long John Silver's, Inc. A&W restaurants, Kentucky Community and Technical College System (KCTCS), LG&E/KU and Jewish Hospital. For more information, go to www.cre8.com.
Contact:
Susan McNeese Lynch, 502-836-5347
smlcomm@att.net
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